Direct Distribution: How to Achieve Modern Airline Retailing

The move to direct distribution entails major transformation across the travel ecosystem. But the benefits of doing so justify the efforts: airlines can better identify their shoppers, present richer travel offerings and drive higher conversion. The result: a steady growth of the direct channel. Join Janine Hoerburger, Manager, Direct Distribution Solutions, Lufthansa Group to learn about LHG’s journey to modern airline retailing.