The Value of Fare Marketing for a LCC Digital Strategy

Low Cost Carriers (LCCs) offer affordable travel options to attract customers, who now have more choices than ever when it comes to travel. OTAs have disrupted the industry by aggregating and commoditizing airlines to atrrach LLC customers. Hear how airlines are undisrupting by using fare maketing strategies across digital channels to better target and convert customers at scale, especially when fares are a key value proposition for an LCC.