Four Ways Businesses Can Use Artificial Intelligence to Triumph in 2022
The last two years have delivered major disruption to the technology industry and broader business community. At the same time, reliance on digital platforms and eCommerce has exploded due to COVID-19 physical distancing and business closure requirements.
With panic buying and supply chain shortages impacting pricing and material availability, Australian businesses have been forced to adopt digitisation strategies faster in order to survive. As products and services are democratised onto digital platforms, businesses are looking for every opportunity to deliver the right product at the right price – to fully personalise offers to customers based on both historic trend data and real-time insights driving their purchasing decisions.