Steering the Airline Industry Retailing through Recovery

As an IATA Strategic Partner and member of the IATA ThinkTank, PROS works closely with IATA on strategic initiatives across dynamic offer creation and airline retail transformation. Join IATA and PROS experts as we discuss core initiatives designed to speed up recovery, examples of key learnings, and strategies taken on by airlines around the world.

About the Speaker

Sebastien Touraine leads the IATA Dynamic Offer initiative. Complementing IATA New Distribution Capability (NDC) and ONE Order, this new IATA initiative aims at moving airlines away from 26 booking classes to create, manage, and distribute their offers. This last step in airlines' retailing vision was described in the following white paper: https://www.iata.org/whatwedo/airline-distribution/Documents/air-white-paper-dynamic-offer-creation.pdf Since 2010, he has driven the start of the NDC vision and launched the ONE Order program.