Leading with Certainty in an Uncertain World: Key Business Takeaways Moving into 2022
Katrina Klier,
As businesses continue to grapple with the long-lasting ripple effects from the pandemic and ongoing supply chain disruptions, they are looking to offer customers certainty in an uncertain world. The limited online contact many companies have with their customers puts marketing teams in a more difficult position to drive sales and maximize outreach. And customers are looking for businesses that can provide a reasonable and consistent self-serve buying experience across all channels. By using technology and artificial intelligence (AI), companies can more accurately and efficiently serve their customers in a fluid economy. Improving the buying experience for customers will drive loyalty and repeat purchases and can be a key differentiator in a competitive market.