2022 Gartner® Critical Capabilities for CPQ

The Gartner Critical Capabilities for CPQ provides deeper insight into providers’ product and service offerings by extending the Magic Quadrant analysis. PROS is uniquely positioned to best deliver on those capabilities and is ranked among the highest 4 vendors in 4 out of 6 Use Cases.

Here’s why we believe we fared so well in the Critical Capabilities.

We’re a great fit for manufacturers.

Since its inception, CPQ has always been geared toward manufacturers; that’s largely due to its support for streamlining the quoting process for complex manufacturing. PROS was ranked within the 3 highest scoring vendors for the Complex Manufacturing Use Case (3.45/5) by Gartner in their Critical Capabilities report.

We’re a great fit for distributors too.

While distribution has largely been an afterthought in the market, PROS is different. Distributors deal with large quote sizes and negotiate customer pricing agreements.

We are the best-fit CPQ solution for omnichannel selling.

The Critical Capabilities report clearly emphasizes omnichannel selling by having specific use cases for Direct, Channel, and Self-service. PROS is within the 4 highest scoring vendors of each Use Case ranking and even ranks #1 in Channel Sales (3.8/5) and #2 in Direct Selling (3.74/5).

PROS has the most robust AI capabilities in the market.

While most CPQ vendors have focused on the core blocking and tackling of digitizing the sales process with a focus on streamlining and creating efficiencies, they've almost all neglected any sort of investment in their products that would actually make sellers better at their jobs.

PROS Smart Configure Price Quote —on the other hand—features embedded capabilities to guide the seller to the most optimal (revenue or margin) price point, surfaces relevant cross- and upsell recommendations, and even highlights strategies to prevent customer churn. Where others have neglected capabilities to make sellers better at what they do, PROS has doubled down on helping sellers outperform, incorporating key requirements for any company looking to drive profitable growth. We believe that only by infusing more AI in CPQ can true innovation occur.

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