How B2B Organisations Must Transform

The coronavirus crisis is forcing many organizations to accelerate their transformation plans from years to months—even weeks. As a result, B2B buyers are demanding a new pace of delivery from prospective vendors, and a new buying journey is emerging.

Watch the interview to learn:

• What the new normal is for the B2B buying journey
• Why so many B2B buying experiences are expected to be more tailored and personalized to the buyer’s needs, and what businesses can do to deliver on this expectation
• Why the lines between B2B and B2C are blurring, and what B2B vendors can learn from customer experience in the B2C sector
• Why the coronavirus crisis has placed a new emphasis on more rigorous pricing strategies in B2B