Transformez l’expérience de réservation grâce à la vente au détail numérique de bout en bout
La pression est immense lorsqu’il s’agit de lancer la stratégie numérique de votre compagnie aérienne et de convertir les clients sur votre site Web et votre application mobile.
Pour ce faire, les compagnies aériennes doivent être plus agiles que jamais, adopter des stratégies de vente au détail centrées sur le client et s’éloigner des technologies héritées qui ralentissent la transformation.
Avec PROS, les équipes numériques sont capables de générer des revenus tout en améliorant l’expérience client dans son ensemble, de l’inspiration à l’après-voyage.
Prenez le contrôle de votre moteur de réservation grâce à des outils flexibles et centrés sur le client
Les équipes numériques cherchent à transformer l’expérience d’achat et de réservation pour les passagers qui maîtrisent leurs canaux numériques et à fournir un flux de réservation sur mesure qui permet aux passagers d’accéder directement aux canaux. Cependant, leur capacité à tester et à expérimenter de nouvelles techniques de vente au détail est limitée.
Alors que les équipes numériques tentent d’augmenter les réservations de passagers et les opportunités de vente incitative grâce à des produits complémentaires, les solutions de réservation existantes préconisent un modèle unique.
Grâce à des capacités de vente flexibles, les compagnies aériennes peuvent renouer avec le succès.
La meilleure plateforme pour la vente au détail numérique sur les canaux directs et NDC
Avantages attendus pour les équipes digitale :
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Réduction des coûts de vente
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Augmentation des taux de conversion et de vente incitative
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Temps de réponse amélioré de 50 %
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Expérimentation rapide pour les nouveaux produits et la tarification
Assurez une intégration transparente à des options d’achat puissantes pour une gestion complète des offres et des commandes
Airline Digital Retailing
Grâce à des outils d’expérience client flexibles et intelligents et à la possibilité de mettre en œuvre, de tester et d’évaluer des stratégies de vente au détail, les équipes numériques ont les moyens de transformer l’expérience d’achat et de réservation des clients.
Elles peuvent ainsi proposer des expériences complexes telles que des achats basés sur la fidélité ou par affinité, ainsi que des flux de réservation d’escale et multi-villes qui génèrent des taux de conversion plus élevés et une augmentation des revenus annexes.
- Modernisez le site Web et le canal mobile de la compagnie aérienne grâce à un moteur de réservation et d’achat modulaire innovant et flexible.
- Intégrez des programmes de fidélité, des achats par affinité et des projets d’escale à votre canal direct.
- Augmentez votre chiffre d’affaires avec des offres optimisées grâce à de solides fonctionnalités de merchandising et à l’intégration de services tiers.
- Compatible NDC niveau 4.
Pricing & Shopping
Les équipes de vente au détail doivent gérer des scénarios de vente complexes et complets et une multitude d’applications d’achat, en particulier pour les canaux directs.
Sans un puissant moteur de tarification et d’achat en arrière-plan, les compagnies aériennes ne peuvent pas répondre aux besoins des demandes croissantes d’achat plus complexes.
- Proposez des offres plus riches sur les canaux directs et indirects.
- Générez des stratégies de canal optimales pour les méta-recherches tout en gérant les volumes de recherche.
- Garantissez une intégration étroite entre les stratégies de gestion des revenus, de disponibilité et de distribution.
- Créez et proposez une tarification dynamique sur les canaux et appuyée par des stratégies de distribution.
Ancillary Merchandising
Augmentez le chiffre d’affaires généré par les services complémentaires et créez des opportunités de vente incitative tout au long du parcours du client.
Aujourd’hui plus que jamais, les compagnies aériennes doivent augmenter le chiffre d’affaires par passager en misant sur des sources de revenus autres que la vente de sièges et améliorer la satisfaction des clients grâce à des offres personnalisées et dynamiques.
- Proposez des prestations annexes personnalisées tout au long du parcours d’achat et de réservation, sur les canaux directs et indirects.
- Adoptez des approches de vente au détail flexibles avec des contenus multimédias enrichis, comme des images et des vidéos, pour augmenter les taux de conversion.
- Gérez un catalogue pour la création et la distribution de produits complémentaires grâce à des fonctionnalités de configuration robustes et flexibles.
Booking, Ticketing & Servicing
Le parcours du client ne s’arrête pas à la formulation de l’offre. Des problèmes peuvent rapidement survenir lors de la réservation, de la vente de billets et des services connexes. Les équipes numériques doivent pouvoir disposer d’une maîtrise complète en toute transparence pour dégager de la valeur ajoutée pour les clients, tout en fournissant un processus de gestion des commandes centré sur le client, quel que soit le canal.
- Éliminez les réticences des passagers en mettant à disposition des informations complètes sur le voyage et un outil de gestion des voyages.
- Proposez des fonctionnalités transparentes pour les changements de réservation, les annulations et les remboursements directement sur le site Web de votre compagnie aérienne.
- Démarquez-vous grâce à la gestion flexible des paniers d’achat qui permet d’appliquer rapidement les changements et modifications de voyage.
- S’intègre facilement à l’écosystème complexe de vente au détail des compagnies aériennes, tout en étant parfaitement conforme à la norme NDC.
Proposez des stratégies gagnantes de vente au détail aux équipes commerciales, de gestion des revenus et de distribution
Grâce aux puissantes capacités de gestion des commandes et des offres et aux processus synchronisés de bout en bout de la PROS Platform pour les voyages, les équipes numériques et de e-commerce peuvent offrir des expériences d’achat et de vente exceptionnelles et ainsi augmenter le taux de conversion des passagers et le chiffre d’affaires de votre compagnie aérienne.
Une architecture qui stimule les expériences de vente au détail d’aujourd’hui et de demain
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Airline.com
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Mobile
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NDC API
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GDS
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Revenue Management
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Dynamic Pricing
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Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Group and Corporate Sales
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjaustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle praoducts or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group and Corporate Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
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Revenue Management
Details -
Dynamic Pricing
Details -
Group Sales
Details -
Booking, Ticketing, & Servicing
Details -
Pricing & Shopping
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Digital Retailing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
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Dynamic Pricing
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Pricing & Shopping
Details -
Revenue Management
Details -
Group Sales
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
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Ancillary Merchandising
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details -
Revenue Management
Details -
Dynamic Pricing
Details -
Bundling & Segmentation
Details -
Group Sales
Details
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
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Group Sales
Details -
Corporate Sales
Details -
Bundling & Segmentation
Details -
Dynamic Pricing
Details -
Revenue Management
Details -
Booking, Ticketing, & Servicing
Details -
Digital Retailing
Details -
Pricing and Shopping
Details -
Ancillary Merchandising
Details
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Corporate Sales
Can you accelerate the quoting and agreement process when selling to business travel buyers? With PROS, Sales teams can collaborate across multiple sales channels, optimize offers, while managing agreements and contracts in one location with seamless workflows.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Pricing and Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
La puissance de la Science de PROS
En associant 30 ans d’expérience sur le terrain en matière de tarification, de science et de stratégie de pointe à une plateforme d’IA fiable, PROS permet aux compagnies aériennes de proposer activement des offres hautement personnalisées adaptées à chaque scénario d’achat et de vente.
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Adapté aux besoins de votre entreprise et de votre marché,
grâce à une plus grande personnalisation des algorithmes intelligents (« Apportez votre propre science »).
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Applique des caractéristiques uniques de point de vente et de segmentation de la clientèle
aux recommandations du gestionnaire de revenus, en fournissant un prix basé sur la propension à payer de votre client.
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Garantit des résultats tangibles :
les clients bénéficient souvent d’une augmentation rapide du chiffre d’affaires de 2 à 3 %, de taux de conversion accélérés et d’une meilleure productivité des équipes.
Performances, évolutivité et sécurité des données exceptionnelles
La protection et la disponibilité des informations commerciales sont des conditions essentielles pour les entreprises. PROS l’a bien compris, et accorde de ce fait la priorité absolue aux performances, à la sécurité et à la confidentialité des données.
En adoptant les meilleures pratiques technologiques et les normes reconnues à l’échelle mondiale, PROS aide les entreprises à maintenir leur activité sans interruption, à atténuer les risques et à se prémunir de manière optimale contre les cyberattaques, protégeant ainsi leurs avantages concurrentiels sur le marché.
PROS Cloud
Doté de puissantes fonctionnalités pour assurer la continuité des opérations, la flexibilité et les performances, PROS Cloud est fourni dans le monde entier sous forme de SaaS (Software-as-a-Service) hébergé sur Microsoft Azure.
Hébergé dans des centres de données certifiés SOC2, ce cloud fournit les fonctionnalités de sécurité et de disponibilité que vous exigez de la part d’une application stratégique, y compris des centres de reprise après sinistre.
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Conçu pour être plus performant et évolutivif
Configuration flexible pour répondre à vos exigences en matière de performances, conception pensée pour offrir une haute disponibilité.
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S’intègre en toute transparence à votre Stack Technique
Intégration au sein de systèmes d’entreprise hautement personnalisés, tels que les ERP et les CRM.
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Plus de sécurité pour les données d’entreprise et les données clients
Conforme au RGPD, aux normes SSAE16 SOC 2 Type 2, ISO 27001 et à la Cloud Control Matrix de la Cloud Security Alliance.