Navigating the Seas of Disruption to Achieve Profitable Growth: Part 2

Leveraging Technology

In the first part of our series -- “A Modern, Customer-Centric World” -- industry thought leaders Paul St. Germain (formerly with IBM), author of the brand new NAW report “Facing the Forces of Change”, and PROS Chief Visionary Officer Craig Zawada explored the disruptive forces causing distributors to re-think and re-develop their approach to growth today. (If you missed it, please see the on-demand version of the webinar.)

In the second part of the series we discuss how investing in the right solutions will help distributors move ahead of their competition and deliver a modern, digital experience. 

Learn how to:

• Leverage technology to move beyond simply providing e-commerce capabilities.
• Pay better attention to, use and benefit from analytics.
• Use a cloud-based approach to solve existing technology problems and improve performance for the long-term.

 About the Speakers

Craig Zawada, Chief Visionary Officer, PROS, Inc.

Craig Zawada is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A widely published author, Zawada is perhaps best well known for co-authoring “The Price Advantage,” which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing & Sales Practice at McKinsey & Company.  

                                                  Paul St. Germaine (formerly with IBM) 

While working for IBM, Paul was responsible for managing IBM’s business and strategic initiatives within the global wholesale distribution industry. He researched critical issues and trends, developed IBM’s point of view on industry imperatives; guided IBM’s industry offerings and solutions; and engaged with wholesale distribution executives to help them transform their organizations.

During his more than 35 years with IBM, Paul spent the last 20 years working directly with wholesaler-distributors to determine the opportunities, challenges, and risks associated with implementing supply chain and business solutions. In addition to serving as lead researcher and author of Facing the Forces of Change®: Navigating the Seas of Disruption in collaboration with the NAW Institute for Distribution Excellence, Paul assisted in the creation of Facing the Forces of Change®: Reimagining Distribution in a Connected World, published in November 2013, and Facing the Forces of Change®: Decisive Actions for an Uncertainty Economy, published in November 2010.