The PROS Platform for the High Tech Industry

Solutions Brief: The PROS Platform for the High-Technology Industry explains how PROS enables Software, Hardware and High-Tech Manufacturers to address the challenges of their end-to-end sales process in order to deliver a better customer experience. 

Complexities in the Technology Industry 

The technology industry has always been characterized by intense competition, demand volatility, complex supply management challenges, and channel conflicts, with both suppliers and customers squeezing margins as they in turn try to maximize their profits. 

Furthermore, these challenges are only growing. Customer expectations are changing, pricing scenarios are becoming more complex, and there are new sources of competition in the marketplace.  

All these complexities require technology companies to adopt a new way of thinking about their end-to-end sales process to deliver a better customer experience, however, the real challenge is how. 

In this Solutions Brief, You Will Learn How the PROS Platform Enables You to Address the Following Challenges:   

• “We find it difficult to anticipate market conditions and keep up with cyclical demands.” 
• “Our KPIs don’t deliver meaningful insights.” 
• “We’re under pressure to hit growth targets, but don’t know what customers to focus on.” 
• “With millions of SKUs, we can’t keep prices updated or consistent across channels.”  
• “We don’t know what customers would be willing to pay so we quickly opt to offering high discounts.” 
• “Not everyone on our team has the same pricing and selling experience.” 
• “Our customers can’t easily and quickly do business online with us.” 
• “Large requests take a while for us to respond, so customers get upset.” 
• “Our lengthy approval processes often lead to delays.” 

PROS in the Technology Industry 

PROS uniquely delivers both the breadth of technology and the depth of practical experience in transforming the end-to-end sales process to meet the demands of Software, Hardware and High-Tech Manufacturers in the digital economy. How? By providing a single, dynamic, scalable, AI-powered platform that enables them to leverage deeper insight to increase revenue, optimize prices for maximized profitability, and streamline and improve the customer experience. After 35 years of working with 32 different industries, and companies like HP, Lenovo, Hitachi, and TE Connectivity, PROS continues to pioneer data-science strategies to partner with and support technology companies’ success. The PROS Commerce Platform for technology includes insight and analytics, price optimization and management, digital selling, and quoting solutions.