Using AI to Optimize Prices with Demand Elasticity

Even while business buyers are shifting more of their purchases to digital channels, their expectations for personalized and context-aware engagements have never been higher. And as sales interactions become increasingly digitized, companies are looking for pricing solutions that can meet and exceed their buyer's expectations for a more personalized experience.

PROS Guidance, now with price optimization for eCommerce, can help you set optimal eCommerce or non-negotiated prices across all your self-serve channels where small price fluctuations happen on a regular cadence.

Watch this demo to learn how the science powering PROS Guidance and the new price optimization for eCommerce capability helps give your business the competitive advantage it needs to deliver a winning, optimized price every time, across every channel.