“Welcome to the Age of B2B Innovation” is an on-demand webinar organized by the National Association of Wholesalers-Distributors (NAW) where insights, ideas and tools are shared, gathered through the extensive research and practical problem solving documented in the recently-released book “Innovate to Dominate: The 12th Edition in the Facing the Forces of Change® Series” published by the NAW and sponsored by PROS.

Featured in this webinar are Mark Dancer (author and CEO of Network of Business Innovation and Fellow, NAW Institute for Distribution Excellence) and Michael DeCata (President and CEO, Lawson Products). They engage in a lively and informative discussion of how distributors can take the lead in the age of B2B innovation, defeating disruption and reinvigorating our business economy through digital transformation.