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What are the two biggest challenges pricing teams face when tasked with delivering profitable growth?

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PROS recently interviewed Tim Ham, the CEO, and the founding director of the pricing specialist consulting company, Pearson Ham Group. Tim has been working in pricing for 20 years across a wide range of market sector.

We asked him about the two biggest challenges pricing teams face when tasked with delivering profitable growth.

In this video, Tim discusses these challenges, the ability to identify the size of the pricing opportunity, together with team lacking all the capabilities they need to act.

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