Brasil Foods Selects PROS Big Data Applications

May 14, 2014-

By Anil Sharma

Brasil Foods, one of the world’s largest protein-based chilled and frozen food producers, with operations in more than 120 countries, has selected PROS big data applications to support its customer experience and price effectiveness initiatives.

PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries, and has completed over 600 implementations of its solutions in more than 55 countries.

“We serve millions of customers around the world, with more than 3,300 products,” said Fabio Freitas, pricing manager of Brasil Foods, in a statement.

PROS pricing solutions and strong customer references set them apart from their competitors. “Our complex customer environment relies on data from our SAP system. With better automation and intelligence, we’ll be able to respond more accurately to customer requests by channel and region, and manage seasonal demand for our products,” Freitas added.

“We see firsthand that companies around the world are looking for new opportunities to grow their businesses and improve the customer experience. They increasingly recognize big data as an untapped source of growth that enables them to outperform in their markets,” said Blair Crump, chief operating officer, PROS.

PROS continues to expand its footprint and customer base worldwide, and the company is delighted to add such a prominent industry leader in this important and growing market.

Earlier in April, PROS announced TRW Aftermarket selected PROS big data applications to support its business in Europe, Asia and North America.

TRW Aftermarket, which is headquartered in Neuwied, Germany, is a provider of parts, service, technical and diagnostic support to both the vehicle manufacturing service channels and the global independent automotive aftermarket.