PROS Platform for Travel
Optimize Your Offers for Every Selling Interaction in Airline Travel
Accelerate Airline Recovery by Unifying the Shopping and Selling Process to Deliver Exceptional Customer Experiences
The PROS Platform for Travel is the only solution of its kind that sits at the center of every customer offer—the intersection of product, price, and place—enabling your airline to define, implement, and optimize its selling efforts.
Built on industry leading AI, the PROS Platform for Travel connects the critical pieces of revenue management, offer creation, distribution and digital retailing – driving collaboration and coordination – in order to reduce inefficiency and create consistent and revenue optimal offers across all the channels your airline operates in. With PROS, you’ll make every shopping and selling experience more personalized and every transaction more profitable.
End-to-End Airline Offer Creation and Order Management
Airline revenue and customer satisfaction are driven by strategies across revenue management, offer creation, distribution, sales, and digital experience. That’s where the PROS Platform for Travel comes in. The PROS Platform for Travel delivers transformational tools built on science to increase operational efficiency and collaboration between the teams critical to the offer and order management process.
Don’t let demand fluctuations and uncertainty negatively impact your ability to forecast and optimize revenue. With the PROS Platform for Travel, revenue management teams can rely on proven forecasting and optimization grounded in science while creating operational efficiency across RM analysts and other team members.
- Break away from restrictions of class-based pricing
- Rely on accurate, real-time data for decision support
- Use flexible and comprehensive strategies for availability and distribution
- Automate group pricing and booking processes based on RM and sales policies
Accelerate revenue across all of the channels your airline sells through while maintaining control of your offers and costs. With the PROS Platform for Travel, distribution teams can scale distribution while gaining the essential flexibility and control across channels traditionally handled by the GDS.
- Drive higher conversions with best-in-class response times and accuracy
- Create and distribute rich offers while harnessing the power of flexible channel management
- Tap into dynamic pricing to push offers beyond business rules and manual intervention
- Manage comprehensive selling scenarios, re-shopping, and repricing
Break away from the constraints of legacy solutions that limit your ability to create a customer-centric digital experience. With the PROS Platform for Travel, digital teams can drive immediate impact with flexible retailing solutions that are designed with the customer journey in mind.
- Drive conversion and upsell across the entire customer journey with smart UX
- Adopt open, modular or flexible plug-and-play solutions for your booking engine
- Gain full control of your end-to-end order management process
- Manage comprehensive selling scenarios, re-shopping, and repricing
Whether selling to groups or business travelers, Sales teams are under tremendous pressure to transform the sales process and accelerate revenue across multiple channels. Take advantage of tools to efficiently collaborate with internal revenue management and pricing teams, while serving your customers – travel agencies and corporate travel managers – quickly and confidently. Design offers that are revenue optimal and automate the quoting process to respond to buyers with fast and highly personalized offers.
- Automate quoting, booking, and approval process through intuitive and easy workflows
- Manage bookings, contracts, and pricing policies in a centralized area, including business rules and discounts
- Leverage science-based dynamic pricing to create revenue optimal quotes in real-time that are inclusive of ancillaries and amenities
- Support creation and management of sales agreements and contracts
Delivering the PROS Platform for Travel
The PROS Platform for Travel is delivered in the following ways: Revenue Management and Real-Time Dynamic Pricing to help airlines simplify revenue and tap into dynamic pricing across a complicated network. Group Sales Optimizer allows airlines to price and manage group bookings through a one-stop shop for greater group conversion. Dynamic Offers and Digital Retail enables airlines to create and distribute dynamic offers across their digital, NDC and indirect channels. Smart Configure Price Quote allows airlines to price, quote and manage agreements for corporate travel bookings.
An Architecture to Drive Today and Tomorrow’s Retail Experiences
-
Airline.com
-
Mobile
-
NDC API
-
GDS
-
Revenue Management
Details -
Dynamic Pricing
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Group and Corporate Sales
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjaustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group and Corporate Sales
How streamlined is your global sales process in driving much needed incremental revenue from either group or corporate sales? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, global sales teams can confidently price, deliver quotes, and improve the customer experience.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
-
Revenue Management
Details -
Dynamic Pricing
Details -
Group Sales
Details -
Pricing & Shopping
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
-
Dynamic Pricing
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Pricing & Shopping
Details -
Revenue Management
Details -
Group Sales
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
-
Ancillary Merchandising
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details -
Revenue Management
Details -
Dynamic Pricing
Details -
Bundling & Segmentation
Details -
Group Sales
Details
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
-
Group Sales
Details -
Corporate Sales
Details -
Bundling & Segmentation
Details -
Dynamic Pricing
Details -
Revenue Management
Details -
Booking, Ticketing, & Servicing
Details -
Digital Retailing
Details -
Pricing and Shopping
Details -
Ancillary Merchandising
Details
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Corporate Sales
Can you accelerate the quoting and agreement process when selling to business travel buyers? With PROS, Sales teams can collaborate across multiple sales channels, optimize offers, while managing agreements and contracts in one location with seamless workflows.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Pricing and Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
An Architecture to Drive a More Resilient Airline Industry
At the very core of our platform is the raw data from which we derive useable insight for your business. Think of this as the “oil” that we can refine to help power the decision-making process. This data will exist in many formats and many locations, but by creating a big data lake, we can process and extract intelligence from the data which can be delivered to your decision-makers.
On top of that data lives the PROS AI engine. This engine uses algorithms and models that have been specifically designed to solve the complex business challenges our customers face. This AI engine analyzes and learns from the data. It looks for patterns and intelligence that enable better business decisions. The role of the AI engine is critical because, with the volume of data, the complexity of information, and the rate of change of that raw data, it’s simply too great for a human to manage.
The insights PROS delivers via our purpose-built solutions enrich and drive whatever task is being undertaken – whether that’s how to price products and services, deciding what products to offer to a particular customer, or determining how to bundle and sell solutions in a rapidly changing eCommerce environment. This ability to process large amounts of data in complex environments and deliver prescriptive insights that fuel better business decisions is what makes the PROS approach to powering the move to digital commerce unique and so effective for our customers.
Meet the High Flyers Already Optimizing Through PROS Science
Don’t Just Take Our Word for It
It takes a lot to digitally transform your airline — which makes choosing the right AI-powered platform a critical decision. PROS solutions have helped many of the world’s leading airlines transform their sales process with experience, focus, and knowledge. See it. Believe it. Start your journey next.
Etihad Airways: Improved Conversion with 50% faster search results using The PROS Platform for Travel
NDC Certificates
PROS is a Strategic Partner of the International Air Transport Association (IATA) and is now IATA NDC Level 4 Capable, supporting airlines in full offer and order management capabilities through its retail platform. The capabilities within PROS Platform for Travel empower airlines with greater control and flexibility of their offers across all of their distribution channels.
Best-in-Class Performance, Scalability and Data Security
Understanding how vital protection and availability of business information for organizations is, PROS places the highest priority on security and data privacy. By embracing best technology practices and internationally recognized standards, PROS helps companies to keep the business running without interruptions, mitigate risks and achieve highest protection against cyber-attacks, protecting their competitive advantages on the market.
More about PROS Trust & Security
The PROS Cloud
The PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.
-
Built to Outperform and Scale
Configured with elasticity to meet your performance requirements, architected for high availability.
-
Seamlessly Integrates to Your Technology Stack
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.
-
Beyond Secure for Business and Customer Data
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.