Air Europa Adopts New Digital Retailing Platform
Future Travel Experience,
Air Europa has deployed a new digital platform, developed by PROS, as part of its efforts to create a more customer-centric and personalised digital shopping experiences from inspiration to booking. The PROS Platform for Travel will enable Air Europa to deliver value across the entire booking journey and drive ancillary revenue as it looks to grow globally.
Air Europa, the full-service airline division of Globalia, flies to more than 44 destinations across Europe and America. Serving a broad base of travellers, Air Europa is continuously looking for innovative, intuitive Internet Booking Engine solutions that enable their customers to make better self-serve purchasing decisions, while allowing the airline the flexibility and control to drive personalised, compelling offers, discounts and ancillary bundles.