PROS Drives Digital Transformation Shift in Airline Industry with Acquisition of Travelaer SAS

Digital Innovator Extends PROS Offer Optimization to Next-Generation User Experience

HOUSTON, August 26, 2019 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced it has acquired Travelaer SAS, a digital innovator for the travel industry, for approximately $12 million. With Travelaer, PROS further extends its comprehensive portfolio to enable airlines to transform the traveler’s digital experience across all retail channels: airline.com, mobile and New Distribution Capability (NDC) platform.

“We are thrilled to welcome Travelaer to the PROS family,” said President and Chief Executive Officer Andres Reiner, at PROS. “With Travelaer, PROS is uniquely positioned to provide an end-to-end solution that transforms the digital selling experience for airlines, from revenue management, through offer personalization and optimization, to supporting excellence in retail channels. This acquisition accelerates our ability to deliver airlines flexible, configurable retail capabilities yielding an optimal customer experience every time. Our combined teams will drive even greater innovation, accelerating the digital transformation our airline customers need today.”

Since launching in 2013, Travelaer has singularly focused on improving the customer experience across all phases of travel. The company brings an Internet Booking Engine and NDC platform to the PROS portfolio. With its development office near Nice, France, Travelaer engineering efforts enable a global customer base to take control of their ecommerce channels, and drive customer engagement and conversion.

“Today is a true milestone in our company’s history and in the airline tech industry overall,” said former Chief Executive Officer Mike Slone, at Travelaer. “The combined portfolio of our organizations will truly transform every aspect of the travel customer experience and redefine how people shop, book and buy travel within this intensely competitive industry.”

About PROS Travel Solutions
PROS technology allows airlines to more effectively learn about their customers, optimize revenue, personalize and dynamically price offers for seats and ancillaries, and more easily deliver, those offers across all channels.

For more information, visit www.pros.com/prosair.

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.