The Omnichannel Buyer: How to Accelerate Your B2B eCommerce Channel

As B2B buyers increasingly turn to eCommerce channels, sellers must be able to provide the experiences buyers demand through this channel. What does great eCommerce look like? How do you simplify the complexity of your product and price strategies and deliver them in a fast and easy-to-consume manner to buyers? How do you manage price transparency and harmonize channels to avoid channel conflict?

In this panel discussion, hosted by PROS, industry experts from Forrester, Adobe and PROS will provide answers to these questions and share their insights, so you can turn your eCommerce sales channel into your competitive advantage.